About Us

sugar beach digital founders
Sugar Beach Digital was founded by two geniuses in the creative field of digital marketing.

Our co-founders, Jennifer Cascardo and Kenny Heidt, have a combined business experience of over forty years. They pursued separate business ventures in their early careers, having each worked with major companies all over the United States. They formed Sugar Beach Digital in April of 2014 and in the three short years of being in business they have already accomplished all of their initial goals and are continuing to grow and expand throughout Florida and New York.

Our video production department has won Telly Awards for commercial and web based video productions. Our film division is currently in the middle of marketing and traveling the film festival circuit for our short film entitled, “Daffodil.”

Brief History

April 2014

Sugar Beach Digital is founded.

May 2014

Sugar Beach Digital begins its company goal of working with non-profits - The Center of Anna Maria Island and The Animal Network.

Oct 2015

Sugar Beach Digital expands into New York.

Jan 2016

Sugar Beach Digital film's their first short: “Daffodil.”

June 2016

Sugar Beach Digital wins two Telly awards for LaPensee Plumbing, Pools, and Air and for Amanda Richards Salon.

Dec 2016

Daffodil has its world premiere at the Tampa Bay Underground Film Festival.

Jan 2017

Daffodil makes its Miami premiere at the Miami International Science Fiction Film Festival.

May 2017

Sugar Beach Digital wins two Telly Awards for "Island Time" and "Beach 'N Food Truck." And a Communicator Award for "Island Time"

Oct 2017

Sugar Beach Digital moves into its new location in St. Petersburg, Florida.

Dec 2017

Sugar Beach Digital welcomes Andy Taylor, Senior Market Developer, to the team.


Shawn Shields,
Marketing Coordinator

“Sugar Beach Digital is incredible! They creatively brought our vision to life, lending their experience and talent to produce a set of very professional commercials for use on TV and social media. We look froward to working with them again.”

Hector Ferran,
Digital Marketing Team Leader

“We can’t speak highly enough of our experience working with Sugar Beach Digital on our 2017 Youtube Commercials. They’re great at collaborating with us on creating a video that matches our identity which is something that can be hard to come by. We’ll definitely be using them for our next set of videos!”

Debra Starr,
Marketing Director

“I would like to thank you for the wonderful job you did creating the video for our charity. We are thrilled with the skillful way that you were able to connect the two events you attended into a coherent finished product that we can be proud of.”

The Sugar Beach Digital Team

sugar beach digital founders
Jennifer Cascardo
President and CEO

Jennifer Cascardo is a marketing and branding expert that has over thirty years of experience working with local and national businesses to build their success. Her wide-ranging expertise includes running her own businesses in New York and Florida, award-winning marketing and video production, a knowledge of the financial world, as well as a strong background in coordinating special events in and for the local community.

Throughout her stellar career, Jennifer has produced television commercials, YouTube Ad Campaigns, and independent films, and she was a director for sports and fitness and special events for New York City Department of Parks and Recreation, a top sales producer for MetLife, a special advisor for NYU faculty and student housing, and head of special events and marketing for Cirque Italia. Jennifer is also a licensed real estate broker in New York and Florida.

sugar beach digital founders
Kenny Heidt

Kenny Heidt has worked in production for the past fourteen years covering all levels of projects from small to large budget and independent to commercial video production. He started working as an assistant in high school and continued learning while attending the University of Central Florida, where he majored in Film. He has written several award-winning screenplays and teleplays as well as produced and directed several shorts and features that have played at film festivals all around the country.

Kenny Heidt was working for his own company when Jennifer Cascardo hired him for a website and social media contract for a business she was developing. The two worked very well together and decided to combine their expert skills into Sugar Beach Digital in 2014.

sugar beach digital founders
Andy Taylor

Andy is a Florida native and joins Sugar Beach Digital with experience in political campaigns, local government, and non-profits and other work throughout the state. Andy is a Life Member of the USF Alumni Association and loves participating in events throughout Tampa Bay area.

Andy has a Competent Communicator certification from Toastmasters International and a Bachelors in Political Science from the University of South Florida.

Selected Work

Island Real Estate
"Island Time"

This is a television commercial Sugar Beach Digital produced for Island Real Estate; a highly regarded real estate company located on Anna Maria Island, Florida.

Galati Yacht Sales
"Exceeding Expectations"

This is a promotional video Sugar Beach Digital produced for the international company Galati Yacht Sales. The video incorporates testimonials with action footage.

Sports Up Nation
"Rise up with SUN"

We produced this promo for our strategic partner Sports Up Nation. SUN is an athlete representative and branding company that we produce content for.

Andrea & Ben’s
Wedding Video

We filmed this beautiful wedding video the happy couple in Seattle, Washington. It was a gorgeous day and we were able to showcase the love and joy everyone was feeling.